Embracing the Future,
Honoring the Past
For 65 years, Sea Fox Boats has been at the helm of boat manufacturing, sailing through waves of innovation while staying anchored in tradition. This rich heritage is a testament to our commitment, passion, and the trust placed in us by generations of boating enthusiasts.
Our rebrand isn't just about adopting a new visual identity. It's about intertwining 65 years of history, expertise, and memories into a symbol that looks to the future while respecting the past. We’re honored to have been a part of countless sea adventures and memories, and we’re excited to forge new ones under this renewed emblem.
We're excited to introduce you to our fresh new look, logo, and brand experience.
OUR NEW LOOK
Introducing our modern, distinctive identity that resonates with today's boating enthusiasts,
while celebrating Sea Fox's history - cultivated over 65 years of expert boat manufacturing. The
introduction of the signature Fox Head logomark signifies a bold and strategic evolution, along
with custom font, and bold brand colors.
A HUE ROOTED IN LEGACY:
During our rebrand exploration, it was only fitting that this heritage orange takes its rightful place in
the spotlight, bridging our brand's rich history with its exciting future. The heritage orange seen in
previous Renken boat models mirrors the enchanting shades we’ve seen in countless sunrises and
sunsets on the water. This natural connection grounds our brand, reminding us of the awe-inspiring
beauty of time spent on the water. Additionally our namesake, the fox, flaunts a coat that glistens with
hues of orange. Integrating this shade into our branding along with the new logo mark emphasize traits
like agility, alertness, and adaptability that are intrinsic to our brand.
new gel coat colors
Dive into 2024 with Sea Fox Boats' captivating new gel coat colors, masterfully curated to mirror the
beauty of the open waters. Experience the union of innovation and aesthetics, designed to elevate your
time on the water with three new color options: Marsh Green, Bull Shark Grey, and Channel Blue.
With the launch of our 2024 models, we're excited to introduce upgraded upholstery that seamlessly
melds comfort with sophistication. We've introduced new stitching techniques that not only reinforce our
brand's unique elements – the iconic fox head logo mark and our signature brand triangles – but also
promise durability and longevity. Understanding the diversity of our clientele, we've embarked on a design
journey that holds appeal for both women and men. Our interiors strike a harmonious balance, embodying
an aesthetic that is both elevated and clean, making every adventure a luxurious one.
UPHOLSTERY Upgrade Options
65 Years of Heritage &
FOUR Generations Strong
This rebrand is more than a visual transformation. It's a tribute to the countless hours, endless dedication, and
immeasurable love poured into Sea Fox Boats by every member of our family over the decades. To celebrate 65
years of heritage, each boat will be marked with our 65 year crest that we designed based on the retro Renken
Boats crest. Originally the 4 R’s represented the four brothers and now the 4 triangles represent the four
generations of boat manufacturers. We’re proud to introduce our new brand to the world, and carry with us
the stories, dreams, and aspirations of the generations before us.
Tanner, Freddy & Harlan Renken
Sea Fox Team Members that have been with the company for 20+ Years. Back Row: Chris Nemeth (20 yrs), Lynn Gouldsmith (20 yrs), Freddy Renken (36 yrs), Ryan Balderson (21 yrs). Front Row: Edgar “PeeWee” Tubleston (49 yrs), Travis Ancrum (20 yrs), Edwin “Papi” Roman (27 yrs), Jimmy Ancrum (21 yrs).